commercial

 

documentary

 

corporate

 

BACKSTORY

I produce videos that help organizations convey their stories in innovative and engaging ways by writing, directing, and editing brand documentaries, commercials, and social videos for Fortune 500 companies, ad agencies, non-profit groups, and rising political stars.

 
My style reconciles two disciplines: the substance of journalism, and the aesthetics of advertising.

I worked for six years as a journalist at a Pulitzer Prize-winning newspaper, and four years working as a senior video producer in a digital advertising agency. The newspaper was a monastery of objective storytelling, honed by the daily discipline of listening, confirming, and writing; the advertising agency was an academy devoted to the art of seduction through aesthetics.

Beauty can have substance.